La Rocca Creative Cakes 30 Year Anniversary
La Rocca Creative Cakes hired Charming Media in September 2016 to generate awareness and excitement around their 30th Anniversary Limited Edition Greatest Hits Cake.
In one week, the campaign received almost 1 million impressions on social media (938,666 on Twitter and Instagram). All impressions were generated from users within Toronto and the GTA.
Notable mentions generated from the Toronto Star food editor, Style at Home, Huffington Post, Globe and Mail food editor, Canadian Associated Press and more.
Charming Media has facilitated coverage for The Greatest Hits Cake in outlets such as Breakfast Television, Cityline, the Toronto Sun, Marketing Magazine, Canadian Grocer, Foodism, Restaurants Canada and a range of additional outlets.
In addition, our agency facilitated an influencer outreach program to build online buzz using the city’s top online foodie and lifestyle personalities.
Retail chains sold out of the cake and La Rocca credits Charming Media’s work as a significant part of its success!