Miss World Canada 2017 – Event Management, Media Coverage and Sponsorship

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In 2017, the Miss World Canada competition was looking to elevate brand awareness through engaging top tiered media outlets and event sponsors. Charming Media was tasked with securing media coverage during the week of the event and for the winner, as well as sourcing premium sponsors for prizes and experiences for the contestants during their time in Toronto.

Coverage: 11,020,3000 Impressions in One Month

In one week, the competition and/or its contestants were featured in the following premium media outlets:

  • Breakfast Television
  • Global Morning Television
  • CTV Toronto
  • CTV Ottawa
  • Sirius XM (2 Programs)
  • CBC Radio
  • Ottawa Life Magazine
  • Globe and Mail
  • Flare Magazine
  • Beyond Fashion Magazine (Winner Cover Story)
  • Beyond Beauty Podcast


Charming Media facilitated sponsorships and activities with premium brands such as:

Nine West Shoes, Yorkdale Mall, Skechers, Rebekah Price Jewellery, Babe Box Subscription Service, Mariposa Cruises, Ripley’s Aquarium, Blo Dry Bar and more.

In addition, Charming Media facilitated a fashion show at Cabana Bar Pool Bar with the contestants and Canadian designer Rachel Sin.