Conscientious of a Canadian media landscape in which editors and journalists are strapped for time due to limited team resources, Charming Media understood the importance of designing and executing an event with layered and complimentary elements of intrigue to garner interest and attendance.

In October 2017, long-time Nine West fan Cristina Maritano of the blog was invited to style the current holiday collection during a recent media preview on November 1st.

In addition, Charming Media facilitated a partnership with award-winning Canadian designer Ryan Alexander who was invited to showcase select FW17 gowns alongside the holiday collection with busts and live models wearing dresses paired with Nine West shoes. The #AboutLastNight theme encouraged attendees to excited for the holidays, while pushing awareness for product that was presently in-store.

Attendees also enjoyed an exclusive preview of Nine West’s Spring Summer 2018 collection and the 40th Anniversary Capsule Collection.

Hosted at Toronto’s iconic venue, Heritage Building, The Great Hall, Charming Media devised and managed a guest list hosting over 130 media, influencers, producers, buyers, designers and VIPS including Cynthia Loyst of The Social, Lynn Spence and media representatives from Fashion, Flare, Elle Canada, Cityline and The Kit.