In 2014, Skechers hired Charming Media to increase their traditional media presence in Canada with a strong focus on print and broadcast. Within five months, Charming Media had doubled previous efforts and had increased relationships between Skechers and prominent editors, producers, tastemakers, bloggers and influencers.
As a client of Charming Media, Skechers continues to enjoys regular features in Canada’s most widely read magazines and highly viewed daily television programs, as well as remains a favourite brand amongst television personalities and fashion, health and lifestyle tastemakers.
The brand continues to exceed sales expectations and sign significant spokespeople such as Demi Lovato, Meghan Trainor and Ringo Starr.
“In just over 5 months, Charming Media’s efforts have contributed to a heightened level of brand awareness for SKECHERS among key media personalities through execution of a successful press event and impactful product placement in print, television and on-line. We look forward to building further momentum for our brand through our partnership with Valerie and her team.” – Cris Alacantara, Marketing Manager, Skechers Canada.