Tangle Teezer Comes to Canada
When the World’s Best Selling Hair Brush expanded to Canada, Charming Media was assigned agency of record to help boost sales at key account chain, Sephora.
Charming Media successfully introduced Tangle Teezer to the Canadian market through a strategic media outreach campaign that combined product placement, desk sides, and influencer outreach. Within a few short months, Tangle Teezer experienced coverage in the most desired Canadian magazines (Chatelaine, Fashion, ELLE Canada, Flare, Faze) as well as enjoyed millions of social media impressions via the online, unpaid social media sharing of Canada’s key beauty influencers.
When company founder, Shawn Pulfrey visited Canada, Charming Media hosted an on-brand media event as well as secured prime television placement for him, with a demonstrative segment on Canada’s most watched daily lifestyle television show, Cityline.
As a result of Charming Media’s continued PR efforts, Sephora continues to re-order and sell through Tangle Teezer product and the brand has launched in a range of high-end salons and big box stores such as Hudson’s Bay and Urban Outfitters in Canada.