THE COLLECTIONS™ AT WORLD MASTERCARD® FASHION WEEK

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As Agency of Record for fashion brand consulting and production firm THE COLLECTIONS™, Charming Media managed the public relations activities surrounding six shows for FW15 at Toronto’s World MasterCard® Fashion Week. Designers included MIKAEL D, Malorie Urbanovitch, Triarchy, 3.Paradis, Klaxon Howl and Helder Diego. Activities included organizing and executing the VIP and media invitations surrounding THE COLLECTIONS™ media preview event as well as executing the following for all six shows:

-Media and VIP invitations

-Securing media coverage in Canada’s top publications and broadcast outlets for all six designers as well as for THE COLLECTIONS™

-Priority seating for VIPs and Top-Tiered Media

-Pre-event Designer Interviews with Media

-Backstage Media Interviews

-VIP dressing and managing pull requests

-Front row gifting

Top Media Placements Secured Include: Entertainment Tonight, Etalk, Fashion Magazine, ELLE Magazine, Lou Lou Magazine, Globe and Mail, Toronto Star, Toronto Sun, Yahoo! Canada, Huffington Post, The Loop, Toronto Sun, NOW Magazine, Toronto Life, Notable, Sharp Magazine, Metro, and The Kit as well as coverage from Canada’s top bloggers and influencers.

VIP Attendance Included: Elisha Cuthbert, Tessa Virtue, Ana Gojla, Hilary Far, Lauren Hammersly, Suresh John, Robin Kay, Mena Massoud, Francesco Yates, Cara Gee, Lisa Tant, Stacey MacKenzie, and more.

Total Media Impressions Secured During FW15 Season: 89,580,212 (according to MRP Data)