Toronto to Become Second Canadian Home to Fast-Casual Chain with Flagship
Yonge and Wellesley St. Location
Toronto, April 19th, 2017: The Halal Guys have set their eyes on an ambitious expansion in Toronto and the GTA, starting with the opening of its first Ontario location, and highly anticipated flagship on 563 Yonge Street, at the intersection of Yonge and Wellesley, on Friday, May 5th.
Originating in New York City in 1990, The Halal Guys quickly developed a cult-like following, attracting “around the block” lines to their food carts across Manhattan. The red-and-yellow food carts are famous for generous servings of Middle Eastern dishes, and recognized world-wide for their white and hot sauces. The Halal Guys have converted the food-cart concept into fast-casual dining locations and are looking forward to their next steps in Canadian expansion.
Doors to the new location will officially open at 11am on Friday, May 5th. The first 300 customers will have the opportunity to spin a wheel for a chance to win The Halal Guys merchandise, including t-shirts, sunglasses, and discount vouchers.
Additionally, those who sign up for The Halal Guys loyalty program will be entered to win one of five 1-month-free food vouchers to the new location.
“We are extremely excited to be opening in Toronto. The demand for The Halal Guys from people who have experienced our food has been very strong, and we are thrilled to not only be able to serve people who already love our food, but to also introduce our brand to new customers, as well,” states Imran Momin, co-owner of the Toronto franchise.
In addition to this first location, the group of franchise owners and cousins Imran Momin, Alveen Momin and Averroes Momin, will be spearheading the opening of several The Halal Guys locations throughout Toronto and neighbouring cities in the coming years.
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ABOUT THE HALAL GUYS
The Halal Guys grew from its humble beginnings as a food cart on the streets of New York City to a global icon known as the largest American halal street food concept in the world. This Manhattan-based landmark was created by three like-minded men from Egypt who came to America in search of a better life. When Mohamed Abouelenein, Ahmed Elsaka and Abdelbaset Elsayed noticed many Muslim cab drivers in New York were looking for a place to buy meals in Manhattan, they created their first food cart and quickly grew into a leading tourist and native New Yorker destination for American Halal fare. In 2013, The Halal Guys were ranked the most popular food truck reviewed on FourSquare and the third most Yelped restaurant in the United States in 2014.
Among being awarded the 2014 Multicultural Award at The 5th American Muslim Consumer Conference, The Halal Guys have also been recognized by TIME Magazine, Entrepreneur Magazine, The New York Times and The Huffington Post. For more information, visit: www.53rdand6th.com, www.thehalalguysfranchise.com