As the agency that has represented more fashion shows and events on Toronto’s World MasterCard Fashion Week calendar per season than any other agency in Canada, Charming Media has some of the strongest connections in the industry and is widely recognized as one of the most reputable fashion PR firms in Toronto.

Screen Shot 2017-12-02 at 5.08.26 PM

In addition to managing the media outreach and communications around high end fashion events for the country’s top designers, Charming Media works with a range of retail brands, helping to increase brand awareness and sales through innovative PR and marketing campaigns, plus hands-on event planning and event management services.

Our retail experience as Oxford Properties Urban Retail Agency of Record has led to a strong understanding of how to market and conduct outreach for brands in a strategic way that generates success.

Fashion Clients (past and present):

  • Wolford
  • Nine West
  • Skechers
  • Simone Perele Paris
  • Oxford Properties Urban Retail (Pandora, Brooks Brothers, Calvin Klein, Robert Jones)
  • Nina Ricci

If you’re looking to launch or expand your fashion brand in Canada, open new stores, connect with Canada’s top fashion influencers and get in front of our country’s most highly regarded fashion editors, contact us at


“Charming Media provided strategic council on our business’ narrative, creating an enthusiastic marketing strategy authentically highlighting our designer clients and unique cache.

Furthermore, Charming successfully implemented an efficient system for fashion week media inquiries, requests and releases, clarifying all communication surrounding our in-house initiatives. Valerie and her team have been invaluable on-site, managing PR duties FOH, back stage, managing guest lists and seating. Highly responsive and personable, Charming Media was able to garner media hits in top publications for our roster of designers, amassing to a total of 500 million media impressions during fashion week.”

Mel Ashcroft, Co-Founder and Strategic Partnerships THE COLLECTIONS