We believe that specializing in lifestyle public relations over one niche industry has proven to be a large asset to our clients. Nearly all products and services in the categories of beauty, travel, fashion and luxury are part of the day to day Canadian lifestyle. Our wide range of experience in all of these individual categories is what makes us such a strong overall lifestyle agency.

Our media contacts in Canada are widespread in all industries, ensuring that we are able to enhance media coverage above and beyond one specific lifestyle focus. We execute successful PR for luxury brands just as well as we help budding lifestyle brands get off the ground.

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We develop creative stories that ensure your brand or company can benefit from as much coverage as possible, whether that means finding a way a beauty product can fit organically into a travel publication or a fashion brand that suits the beauty industry in a clever way. Our approach is truly multifaceted.

Lifestyle Clients (past and present):

  • Skechers
  • Baffin
  • Escents
  • Fuzz Wax Bar
  • 6ix Cycle
  • REEF
  • SAIL stores
  • Toronto Heritage Building – The Great Hall
  • La Rocca Creative Cakes
  • Tangle Teezer
  • Boiron Homeopathic Remedies
  • Oxford Properties Urban Retail (Godiva, David’s Tea, Indigo, MAC, Shoppers Drug Mart, The Body Shop)
  • Whiteface Mountain, Lake Placid
  • Pascoe Natural Medicine
  • Optimum Care
  • Renova
  • Balzac’s Coffee

If you’re looking for a unique, creative and layered PR and marketing strategy for your lifestyle brand, contact us at


“In just over 5 months, Charming Media’s efforts have contributed to a heightened level of brand awareness for SKECHERS among key media personalities through execution of a successful press event and impactful product placement in print, television and on-line. We look forward to building further momentum for our brand through our partnership with Valerie and her team.”

Cris Alcantara, Marketing Manager , Skechers  Canada