Luxury and Retail

Luxury and Retail

Through our work with Oxford Properties and World MasterCard Fashion Week, Charming Media has worked with a range of luxury retail brands such as TUMI, Pandora, Calvin Klein, Brooks Brothers, Robert Jones and Canadian designers such as Beaufille, Matthew Gallagher, Sid Neigum, Michael D, and more.

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In 2016 Charming Media added luxury brand and celebrity favourite, Wolford, to our roster and are responsible for overseeing the launch of its newest Canadian location in Yorkdale. We know that successful PR for luxury brands starts with a firm grasp of the product’s unique selling points and a strong understanding of the target audience that makes the purchasing decisions.

From publications with a specific focus on luxury items, to general consumer lifestyle media, we have strong connections across the board.

Luxury Clients (past and present):

  • Wolford
  • Simone Pérèle Paris
  • Oxford Urban Retail (Brooks Brothers, TUMI, Robert Jones, Pandora)
  • Carnabys Bespoke Jeweller
  • Small Luxury Hotels of the World
  • THE COLLECTIONS Canadian Fashion Designers – Sid Neigum, Matthew Gallagher, Mikael D, Malorie Urbanovitch
  • Nina Ricci
  • Turkish Airlines Business Class Product + Istanbul CIP Lounge

Our luxury PR services include:

  • Media Product Placement
  • Store Openings
  • Brand Launches
  • Event Design
  • Sponsorships and Partnerships
  • Blogger and influencer campaigns
  • Visual retail merchandising
  • Traditional media outreach
  • Online media outreach
  • Social media content creation
  • Designing and executing marketing campaigns for high traffic periods on the shopping calendar (winter holidays, Mother’s Day, Valentine’s Day, etc.)

If you’re ready to get your luxury brand the attention it deserves from the people who matter, contact us at