Travel & Tourism PR Firm

Travel & Tourism PR Firm

Travel is one of our largest passions. We believe that travel PR and communications involves so much more than press trips to sunny beaches. Our specialty is introducing Canadians to new destinations they would have never thought to visit.

Working as the PR agency of record for Turkish Airlines, we have introduced Canadians to Turkey and Istanbul through journeys that stimulate the senses with culture, music, food and more. Each trip we plan is different from the last and is catered to our clients’ unique objectives.

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Our goal is to to tell the stories of these special destinations to Canadians through thoughtful strategies that build strong connections between new countries and our media contacts.

Travel and Tourism Clients (past and present):

  • Turkish Airlines
  • Small Luxury Hotels of the World
  • Turkish Tourism Board Canada
  • Hotel Le Germain
  • Whiteface Mountain, Lake Placid
  • Viamede Resort

Our travel and tourism services include:

  • Press trips
  • Traditional media relations
  • Press releases
  • Crisis communications
  • Coverage reporting
  • Executive profiling
  • Ground-level initiatives (new product launches, press conferences, events)
  • Sponsorships and partnerships

If you’re looking to shine new light on a well-known destination, or you’re looking to reveal the unique culture and attractions of a hidden gem, contact us at

“Since our partnership started in 2012 with Charming Media, Valerie has treated all projects personally with her ambition and enthusiasm. That is why every piece of work we have done together, from a single social media post to a massive PR program with multiple bloggers and press on a trip across the ocean, became a big success. Charming Media will be a solid partner to reach your goals and they will make sure you are on the right track every step of your journey.”

Sami Tayanc Kanbal, Marketing Director of Turkish Airlines Canada