Nine West SS18 Media Preview

November 9, 2017

Since 1978, Nine West has established its place in the shoe market for its stylish designs and timeless chic. On November 1st, 2017, Charming Media teamed up with Nine West to celebrate the launch of the brand’s Spring/Summer 2018 collection at The Great Hall in Toronto. The event also showcased the company’s Fall 2017 Holiday collection and their upcoming 40th ANNIVERSARY CAPSULE collection.

Cynthia Loyst, The Conversation Room
(Photo Credit: The Great Hall)

2017-11-01 17.34.01Alice Li, The Conversation Room
(Photo Credit: The Great Hall)

From bright florals inspired by birds-of-paradise to the boho glam rock of Almost Famous, Nine West’s new Spring/Summer 2018 collection delivered a powerful punch to media and influencers. #AboutLastNight gave a modern edge to their Fall 2017 Holiday collection, with luxurious and ethereal elements showcasing the line’s ultra-feminine designs. Furniture store VdeV provided stylish vintage pieces to complement each line’s themes and showcase incredible visual displays for photos.

2017-11-01 18.12.59Jenn Eppachan, Spring/Summer 2018 Collection, The Conversation Room
(Photo Credit: The Great Hall)

2017-11-01 15.37.16Fall 2017 Holiday Collection, The Conversation Room
(Photo Credit: The Great Hall)

This upcoming spring, Nine West will be celebrating their 40th birthday by releasing their 40th ANNIVERSARY CAPSULE collection. The line, showcased at the preview, commemorates the ever-shifting fashion the brand has seen since its debut and features iconic trends spanning the past four decades.

Gown designer Ryan Alexander debuted his new Fall/Winter 2017 collection of evening wear at the event, illustrating his sleek and elegant designs alongside Nine West’s opulent Fall 2017 Holiday line. Cristina, designer and editor of fashion blog ShoeTease, also debuted her new line of shoe accessories Pombons. A pompom customization kit meant to transform any pair of shoes, Pombons provides the ultimate solution to staying fun and on-trend by updating your current shoe stash.

2017-11-01 15.55.44Ryan Alexander Inc. Fall/Winter 2017 Collection, The Conversation Room
(Photo Credit: The Great Hall)

2017-11-01 15.40.19Pombons, The Conversation Room (Photo Credit: The Great Hall)

With a great turnout and a high amount of positive feedback, the evening showed true success for Nine West and the launch of their Spring/Summer 2018 collection.

 

CharmingMedia