TORONTO – There’s no denying that life looks better in colour. After a long, dark winter, it’s time to bask in the arrival of warmth and step into the new bright season of BBQs, summer parties and festivities. Premium paper line Renova is inviting Canadians to celebrate summer in colour this year with their collection of brightly hued paper products.

One of Europe’s leading paper brands, Renova developed an instant celebrity following, being recognized as The Sexiest Paper on Earth. Recently expanding to Canada, Renova is now available in major retail locations across the country, such as Loblaws, Walmart Supercenter, (Walmart.ca), Shoppers Drug Mart, Sobeys Ontario, Real Canadian Super Stores and more.

“We’ve created the ideal combination for those who want a burst of colour but also the traditional white of toilet paper and paper towel,” said CEO of Renova, Paulo Pereira da Silva, famous for creating the world’s first black toilet paper in 2005. “Renova has never done anything the typical way, and our new Red Label is no exception.”

Renova’s products are high quality, durable, and come in bold shades and fun print designs. All paper products come in a strong 2-ply format, with good absorbent technology. Renova remains true to its commitment to high quality, eco-friendly and dermatologically tested products that are gentle on the skin.

Renova is anything but ordinary. Each of Renova’s products has the following distinct features:

Renova Paper Towel – A must-have item for cleaning up those messy, saucy, BBQ ribs!

This paper towel comes in a 2-ply base sheet, with its double-faced paper technology – colour on the external side and white on the internal side. The paper towel is absorbent, strong and is available in red, blue and fuchsia in Canada.