Canadian Men’s Health Foundation Influencer Campaign

The Canadian Men’s Health Foundation tasked Charming Media with developing and executing an influencer campaign designed to highlight their message that men don’t need to change much to have a big positive impact on their health. The target was to generate 1 Million impressions.

For the #DontChangeMuch campaign, Charming Media effectively engaged 20 Ontario based influencers were asked to leverage their social media platforms to share experiences, personal stories and tips on how they either don’t change much for a big health impact, or encourage the men in their lives that they don’t have to change much. Influencers included those categorized as celebrity, macro, micro and nano, with followings across either Instagram, Twitter or YouTube.  Notable influencers included the following and more:

Actor and Comedian Gerry Dee

Actor and Comedian Jonathan Torrens

Founder of Joga and Real Housewife of Toronto Star Jana Webb

Television and Radio Host Jennifer Valentyne

YouTuber Matthew Santoro

Sports Net Host Evanka Osmak

Television Host Mike Holmes Jr.

Olympic Kayaker Andrew Van Koeverden

The campaign more than doubled the target goal, generating a total of 2,442,624 positive impressions and high engagement.