Hoame – Opening of Toronto’s Largest Upscale Meditation Studio

Total Media Impressions secured between September 2018 and January 2019

51,996,263

Charming Media was tasked with creating a strategic public relations strategy for the opening of Hoame, Toronto’s largest, upscale meditation centre. Spanning over 5,000 square feet in the heart of the city, Hoame wanted to not only highlight their stunning facilities but also enhance awareness about the importance of meditation from a mental health stand-point.

As such, in addition to executing pre-opening media and influencer days that welcomed attendees from outlets such as Toronto Star, Globe and Mail, Hello! Canada, Toronto Life, BlogTO, CBC, The Social, The Marilyn Denis Show, Fashion, Flare, The Kit, and Elle Canada, Charming Media focused on securing top-tiered news broadcast interviews with Hoame’s co-founders Carolyn Plater and Stephanie Kersta, who have been featured on several times on outlets such as Global and CTV as experts in the field of meditation.

Further to, Charming Media implemented an in-kind influencer strategy, leveraging those with truly engaged audiences people in the areas of lifestyle, wellness and mental health to share content on their social feeds in a method to heighten awareness and brand equity.

In its opening 3 months, Hoame was featured repeatedly in the following top-tiered outlets, as well as received social media recognition with a highly engaged group of influencers.

Media Coverage Includes:

Globe and Mail

Toronto Star

The Kit

Fashion Magazine

Hello! Canada

Elle Canada

Flare Magazine

Best Health Magazine

CTV News

Global News

Global Morning

The Marilyn Denis Show

Blog TO

Toronto Life

Multiple Independent Blogs and Online Websites