Styled, produced and directed by Danyl Geneciran, this campaign features a number of images shot by Iko Maramo that highlights what the JAAN CHOXI Fall/Winter 2015 line has to offer. The clean minimalistic background allows for the bold colours and statement patterns, along with the luxurious fabrics to stand out. 

“Working with Danyl and Iko was a very cool experience – they both have such great vision and a keen eye, and it really showed in our campaign,” says Creative Director, Sajan Choksi. “Visually, the shots are clean and tell a great story of the clothing while capturing the essence of the JAAN CHOXI label. (Our models) Christian and David were amazing to work with and overall, I’m really excited about what we created. I look forward to working with all the guys again soon.”  

 

The Fall/Winter 2015 collection showcases a wide range of colours and designs including fur trimmed jackets, metallic fitted suits, floral button downs, as well as structured leather jackets. JAAN CHOXI’s Fall/Winter collection offers essential pieces that are sure to last you season after season.

The campaign is now available on: www.tom-magazine.com
For more information about JAAN CHOXI please visit: www.jaanchoxi.com

ABOUT JAAN CHOXI: JAAN CHOXI is a Toronto-based luxury menswear label that launched at World MasterCard Fashion Week in March 2015. Designed by Canadian-born creative director Sajan Choksi, the focus of the brand is to showcase the style and energy of Toronto through modern suiting. Fascinated with fashion and style since an early age, Choksi is a successful Canadian entrepreneur whose designs are inspired from his frequent travel around the world. Choksi has enhanced his innate design sense by working with tailor Don Fabien Lee, who taught him about using high-quality materials, superior craftsmanship and fresh design.