Jill Yoga

Charming Media was tasked with elevating Canadian mommy-and-me activewear brand Jill Yoga’s presence in North America. 

Leveraging our relationships with the media and our network of influencers, we executed an earned media strategy and social media campaign to raise brand awareness for Jill Yoga. We secured top-tier media coverage, including both editorial and broadcast, that emphasized the vast range of quality products that Jill Yoga offers for infants, girls and ladies. These features included publications like Forbes, Buzzfeed, LA Style, and Vita Daily. During her farewell month, we landed a highly sought-after spot on The Marilyn Denis show. We executed an influencer seeding campaign that resulted in many high-quality Instagram posts, reels, and stories of influencers sharing their matching mommy-and-me pieces. 

We actively sought out and facilitated successful, meaningful partnerships and activations that were mutually beneficial, such as securing Jill Yoga a spot in an LA fashion show and women’s event, including a booth to sell their products and inclusion in the swag bag gifted to 300 LA influencers, resulting in ample social media mentions. The partnership with the event hosts was so beneficial that they have continued to partner with them on various events and initiatives long after the initial contract period. Additionally, Jill Yoga partnered with a fellow Charming Media client on an event where they generously outfitted all attendees, including media and influencers.