For Immediate Release: Modern Man Official Event Announcement

MODERN MAN: OFFICIAL EVENT FOR MEN on JULY 11th

Modern Man: Official Event for Men is an Epic Brand Showcase and Summer Soiree for Contemporary Gents

Fusing food, fashion, brand interactions, live entertainment, premium spirits, poker tournaments, DJ culture, and more

TORONTO, May 27, 2014 – The ultimate event for men is coming to a venue near you… On July 11thRoy Thomson Hall – a beacon in Toronto’s Entertainment District – will be transformed into an epic men’s playground for the first Modern Man: Official Event for Men.

Over 2,500 dapper dudes are expected to descend upon the famed venue, ready to eat, drink, party, promote, interact, and engage with some of the top male-centric brands around. One part trade show, one part summer soiree, and equal parts innovative brand interactions and live entertainment, Modern Man is a unique event for an underserved market.

“We wanted to create the ultimate boys’ night out,” says Philip Suos, Founder and Curator of Modern Man: Official Event for Men. He continues, “A night where guys can eat amazing food, drink prime spirits, see some awesome live entertainment, and engage with some of the coolest and trendiest men’s brands around – from big companies to up-and-coming start-ups.”

Modern Man Exhibitor: Surmesur Custom Menswear

Brand Showcases

To highlight brands in an immersive fashion, Modern Man has curated various brand experiences with showcase partners, such as…

– Samsung Canada will outfit the entrance at Roy Thomson Hall with an immersive video display, establishing the event’s innovation from the time guests walk in the door

– MANKIND Grooming Studio for Men and fave men’s grooming brandAmerican Crew will create a pop-up barber shop to give gentlemanly attendees on-site haircuts, shaves, and massages

– Surmesur Custom Menswear will do on-site fittings, sartorial seminars, and suit consultations to help men look their best no matter their budget

– Bang & Olufsen is bringing along their top products and creating a sensory experience for attendees to witness the true craftsmanship of their electronics

– Fave women’s and children’s comfortwear brand, Lazypants, will debut their all-new men’s line

– Media Sponsor View the Vibe has curated of some of Toronto’s top restaurants – ranging from a new raw food catering service to the cheesiest eats around, smoked BBQ goodness to Brazilian rodizio, one of the poshest restaurants in any 5-star hotel to an as-yet-unopened new venture by a Top Chef Canada alum – for dudes to enjoy alongside amazing liquors, beers, cocktails, and more

– Keeping feet happy, Walter’s Shoe Care will treat men to old fashioned shoe shines and pamper their tired ol’ soles

– Roy Thomson Hall’s outside terrace will be turned into a cigar lounge by Toronto-based Mombacho Cigars, alongside booze and bites

– And up-and-coming men’s fashion brands, like LD WestBaffi Wooden Pocket Squares, and Palpo, will premier their products to the masses

Live Entertainment

Modern Man isn’t just about the coolest brand experiences. It’s the ultimate guy’s night out with some amazing live entertainment, such as…

– Canada’s beatbox pro, KRNFX, is flying in from L.A. to showcase his badass beatboxing beauty

– DJ Battle will have local beatmasters breaking it down to take home the title of Toronto’s Best DJ

– View the Vibe will host a Chopped-style mixology competition which will see Toronto’s top bartenders vying for glory

Admission

Tickets for Modern Man: Official Event for Men are available now with an Early Bird pricing of only $40 all-in, including food and drink. Tickets will go up to $50 as of July 1st. Tickets can be purchased here.

For media accreditation inquiries, please email valerie@charmingmedia.ahdigitalagency.com.

For more information about Modern Man: Official Event for Men, to arrange interviews with Philip Suos or any of the showcasing brands, or for images, please contact:
Valerie Stachurski // Charming Media // valerie@charmingmedia.ahdigitalagency.com // 416.520.9504
Melissa Grosser // Charming Media // melissa@charmingmedia.ahdigitalagency.com // 416.294.5499

For sponsorship or brand activation opportunities, please contact:
Adam Mazerall // adam@rippled.ca // 416.986.9375

Visit the Modern Man Website, and follow on Twitter and Facebook.