TORONTO, ON – (February, 25th) – As the green beauty movement continues to grow momentum with an increasing focus on facial care products, Canadian beauty line 1’Lux enters the market with a capsule collection of high-quality, zero-tox products focused solely on luxurious skin care for the body and lips.

Taking a beyond thoughtful approach to skincare, 1’Lux acknowledges the needs of basic skin chemistry, considering the acidity of the skin mantle and botanical and fruit extracts that provide optimum skin food, when creating formulas. The result? Luxuriously formulated, multi-tasking, oh-so-velvety beauty basics.

Founded by owner of Edmonton’s Buff Wax Spot, Sina Zere and partner, former Canadian Olympic gymnast Brandon O’Neill, both had respective needs in their professions for superior and healthy body care products that would nourish and protect skin to their standards.

“We so often neglect skincare for the body,” states Sina Zere, co-founder, “As a beauty professional, I am entrusted by clients to provide smooth results. I searched high and low for easy, clean skincare for the body and lips with high performance ingredients that I could recommend to clients for use at home. I needed multi-tasking skincare heroes with a clean and simple aesthetic for a lit from within glow. I couldn’t find any on the market, so I made my own.”

The 1’Lux zero-tox line is carefully formulated with nourishing botanicals such as aloe, apricot, calendula, camellia, chamomile, chia, green tea, jojoba, meadowfoam, rosehip, rosemary and sunflower. Fruit infusions include almond, avocado, blueberry, cocoa, coconut, cranberry, goji, grapeseed, mango, raspberry, shea, squalane, and strawberry,

The result is the “unicorn of body care goods” – beautifully packaged, luxurious, clean ingredients, generously sized, and easily incorporated into a daily beauty routine.

 

The 1’Lux Beauty mission is to reject fast food beauty and fashion a junk-free body skincare line. . This cruelty free, compassionate beauty line seeks to reveal your beauty to the world without sacrificing our furry friends. They believe in soft skin for everyone and every body. 1’Lux Beauty is available online via their online shop. Prices range from $22 to $51 CAD.

For more information, high-res images or interview requests, please contact

Vanessa Bower, vanessa@charmingmedia.ca, 416-845-0719.

ABOUT 1’LUX BEAUTY

The 1’Lux Beauty collection is made up of clean, chic body and lip care products designed to give you a no-compromise beauty experience that fits seamlessly into your beauty routine. Created by Sina Zere and Brandon O’Neill, Sina has an intensive science background and pours herself into the research and formulation of the products. Brandon, a Canadian Olympic gymnast, needed a zero-chemical cure for his extreme dryness exacerbated over the years by chalk and chafing. Together they make up 1’Lux Beauty