Toronto start-up Strum officially launched on May 28th, 2013 and has already garnered much buzz with articles from the Financial Post and BlogTO.

Strum is the first ever Customer-To-Business Customer Experience Platform and has been developed to help you feel more special in your favorite places.

How Strum works

• Strum is “location aware” meaning Strum can quickly locate you in your favourite places. This makes it fast and easy to send a message to (or “Strum”) the business owner directly.
• By tapping into the employee selection list and pressing a “quick applause” button, customers can “Strum” an employee for great service – and get to know the faces behind their favourite places.
• Strum lets the customer decide the privacy setting on each message – allowing customers to send some quick, discreet feedback to the places they really enjoy and interact 1:1 with the business.
• By choosing to favourite up to 20 local businesses, customers can now show they care — and businesses can now respond with some extra special attention.
• Each time a customer messages (“Strums”) a local business, they receive Strum Points that can be used to bid on great local goods and services in the Strum Auction. Employees that are “Strummed” for great service also receive Strum Points.

Popular retail store, Sport Chek has taken notice of Strum and has officially partnered with the company for the launch. 

“The Sport Chek Retail Lab is designed to provide customers with next-in-class digital innovation for an unparalleled shopping experience”, said Duncan Fulton, CMO of FGL Sports. “The Lab acts as a test and learn environment, allowing us to utilize a number of revolutionary programs. Strum is an ideal application to incorporate at the Lab due to the core focus on connecting with our customer on a much more personalized level.”

To learn more about Strum and start receiving rewards at your favorite places, download the Strum app now.

www.strumapp.com