On Wednesday, October 2^nd at 8 p.m. (8:30 NT), Canadian born and owned, innovative snacking brand ThreeWorks^® Snacks is entering CBC’s Dragon’s Den in an effort to raise investment capital to continue spreading their fun, colourful and creatively packaged snack brands across Canada and the US.

“We are ecstatic and honoured to be part of the Season Premiere of the Dragon’s Den” says Michael Petcherski, Founder and CEO of ThreeWorks^® Snacks and a veteran of the packaged foods’ industry. This will be unparalleled exposure for our innovative snacks”. Dragon’s Den is the highest-rated Canadian unscripted program with an average audience of more than 1.2 million Canadians each week.

After what can only be described as a breakthrough year for ThreeWorks^® Snacks, with strong sales, brand exposure and celebrity partnerships, it has positioned itself from New Kid on the Block to a visible player in the snack food market.

“I have been very pleased with our performance thus far. We are working very hard to add more retailers and build strong distribution across Canada with our lineup of unique brands” Says Petcherski. We want to share our fun, innovative and cool snacks with every consumer throughout Canada and the US. The right deal in the Den can help us do just that.”

Best known for ThreeWorks^® Apple Chips^TM, launched in early 2012; Fat-free, gluten free, crunchy chips available in six fun flavours and packed in cool canisters; They are part of a full line of snacks introduced in Canada including, Fresh Mints, tiny flavour packed, sugar and aspartame-free mints available in ten flavours and Sugarpova^TM an exclusive partnership between worldwide tennis-sensation Maria Sharapova and ThreeWorks^® Snacks to bring her fun, fashionable premium candy line to Canada.

The CEO of this colourful lifestyle brand is confident that the company will continue to keep Canadians thrilled with new and delicious snacks, including new flavours of ThreeWorks^® Apple Chips, Mango and Cherry Love launching this fall and the launch of a new brand early in 2014. With sights set on Canadian and U.S. expansion, appearing on Dragon’s Den seemed like the ideal opportunity to make this happen.

ThreeWorks^® Snacks can be purchased at major Canadian retailers including select Loblaws, Shoppers Drug Mart, Rexall, London Drugs, Safeway, Pusateri’s and Rexall locations.

The Season 8 Premiere episode of Dragon’s Den airs on CBC, Wednesday, October 2, 2013 at 8pm and again on Sunday, October 6, 2013 at 9pm.

About ThreeWorks^® Snacks: ThreeWorks^® Snacks is a Canadian owned and founded snacking brands dedicated to bringing fun, innovative snacking solutions to busy families, young adults and working professionals.  Committed to providing consumers All Tasty, All Good^TM Snacks, ThreeWorks^® brands are delicious and playful with fun colours and cool packaging that are hard to resist. To learn more about ThreeWorks^® Snacks please visit www.threeworks.ca, facebook facebook.com/ThreeWorks and twitter @ThreeWorksSnack.
 

Meet the Dragons and the ThreeWorks Team!

 

To celebrate the Season Premiere, ThreeWorks^® Snacks will be appearing in Toronto with the Dragon’s at the Bay and Adelaide Center, East Lobby on October 2, 2013 from 12 pm to 1:30 pm. Everyone is invited to join in a special Q & A session with the Dragon’s, meet the ThreeWorks^® Snacks team and enjoy delicious snack samples.

 

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